Subject: Suck-Proof Your Maine Business!

You are getting this because I want to work with you, but we don’t have a relationship yet. There is too much noise being peddled out there by everyone and their mother and it’s getting harder to be heard.  So let’s cut the crap and get into it:

HERE ARE 3 REAL, TANGIBLE THINGS YOU CAN DO RIGHT NOW TO SET YOURSELF APART FROM THE COMPETITION AND CUT THROUGH THE NOISE:

1.  DEFINE A TARGET AUDIENCE
Think about the clients in the past that were the easiest to work with, or you would love to work with in the future.  What made them different about everyone else? Define your client.

2. BUILD YOUR MARKETING STRATEGY AROUND YOUR AUDIENCE
Once you have a target audience clearly defined, strategize on how you can tap into a niche market of customers just like them!  How can you present yourself as truly remarkable to that clientele, how can you become an expert in something for them in a valuable way to capture their attention?  Enlist the help of other experts that might be of interest to your target market.

3. HAVE A PROFESSIONAL, COHESIVE BRAND
Everyone knows a cheapskate when they see one, and nobody wants to work with, or be perceived as one.  Trust is today’s currency, and your customers only trust brands that have their crap together.  Your brand should be fortified and cohesive with every piece of marketing you are putting out there, everywhere from your website, to your Social Media Pages, to your voicemail greeting, even the way you answer your phone.  It all matters!  It should all be clean, modern, and approachable.  

I hope you can take these nuggets to help take your local business to new heights!!  In an effort to take this a step further for other local professionals in Portland,  I will be hosting a headshot upgrade session at my office space downtown in Portland on Aug. 7th & 8th by appointment only.   A professional headshot is an incredible way to skyrocket yourself or team into separating yourself from the noise. For $199, you can take advantage of this offer that I normally charge $500 for using the high-end gear (ever had your picture taken with a $33,000 Hasselblad camera?  I’d bet no).   Here’s our number: 207-808-0550.  Give me a call to reserve your spot for a truly (not to sound trite) once-in-a-lifetime opportunity for you and your “brand"!  Feel free to check out my work: www.207Headshots.com.  Don’t waste your chance! 

thanks so much for finishing this email! Now get out there and do something different!

Please FWD to any colleagues or friends! 

Photographer Patrick Jones
Photographer | Creative Director
http://www.PhotographerPatrickJones.com
http://www.207Headshots.com
Direct: 207-808-0550